Well, it took a whopping 2 business days to receive a comment and then an email from the good folks at redfin. Eric Heller, director of marketing, just informed me (very kindly) that Redfin Corp. owns the words (and numbers) Real Estate 2.0.
Here is the email:
Thanks for your quick response. You may have seen that we had a competition back in April for a new tagline:
The winner got $500 and we got the rights to a new tagline, which we trademarked and have been using in commerce since June, 2006. The tagline, Real Estate 2.0, is now a registered trademark of the Redfin Corporation, which you can research at: http://tess2.uspto.gov/bin/gate.exe?f=searchss&state=kpe5ta.1.1. (I’ve included the results of a search on their site below for your convenience.)
While we recognize the right for your blog to exist and look forward to many future posts from a long-overdue blog on new technology real estate sites, we’d like to respectfully ask that you change the name to a term that does not infringe on our mark.
Thanks for your understanding and quick action on this.
Director of Marketing
Redfin.com – Find, Buy and Sell Homes Online
As you can see, Eric seems like a very nice guy, he was sure to use just enough lube. He could have been much nastier – but he really does seem like a good guy.
So, since I cannot use Real Estate 2.0 as the name of my blog any longer (I will change it within 24 hours), I have decided to have my own contest.
Unfortunately, I will not be able to offer a $500 grand prize (I do not have $8M to give away), but I will share the trademark with you (If you pay for the trademark).
I do not think Redfin owns Real Estate 2 0 or Real Estate 2..0 or Real Estate Two Point Oh…so…
Please send suggestions to: firstname.lastname@example.org (or better yet – leave a comment)
Thanks for your help.